Eerily Similar to My Dell Experience

Guy Kawasaki points out a possible challenge to the iPhone’s success…its involvement with AT&T.  Does this transcript of the help session sound familiar?  It’s a non-native English speaker from somewhere else that has absolutely no capacity to understand something outside of the scripted possibilities.  This is the number one reason I don’t do business with companies.  (my Dell experience post)This type of "customer disservice" wastes my time and theirs and damages the brand (AT&T doesn’t need more damage). I think what really makes these auto-foreign chat service rooms more distasteful is the constant apologetic nature of the agent.  Stop apologizing and start DOING @@#$%@$%!!~%#$^



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