My friend and I were chatting a few weeks ago. He told me that he’d been in a car accident and now needed to buy a new car. He had his preferences and biases…built up through the years of driving friend’s new cars while he patiently drove a paid off "sensible car". He mentioned that he was looking at the Infinity G35 and the Avalon.
I mentioned that I had done the research on the Hyundai Azera, the new flagship luxury sedan in their lineup. I had looked at the Azera and would own one today if not for Hyundai’s complete misunderstanding of leasing (my tax/business preference)…and the salesperson’s numbness to reality.
My friend drove the Azera and bought it…. while only 24 hours earlier, he’d planned to keep driving his paid off sensible machine indefinitely. In the instant when is buyer is ready, evangelists play a key role in making a difference in the numbers. Had I not mentioned the Azera, odds are, the dealer would have one more unit on the lot.
Keep an active team of evangelists alive and operating for you so in that buying moment…that you are the chosen one.