I cannot come close to reviewing this book or analyzing it any better than Guy Kawasaki did today. To do so…would probably make me look like an….well….here’s the book title and and some quotes/analysis from the book that had me laughing for a while.
The first step is to recognize who is an asshole. Sutton’s blog cites one method. It’s called the Starbucks Test
It goes like this: If you hear someone at Starbucks order a “decaf
grande half-soy, half-low fat, iced vanilla, double-shot, gingerbread
cappuccino, extra dry, light ice, with one Sweet-n’-Low and one
NutraSweet,” you’re in the presence of an asshole. It’s unlikely that
this petty combination is necessary & the person ordering is
trying to flex her power because she’s an asshole.