There are many that recommend as a general rule that "shorter posts" are best for blogs…giving the reader the chance to "get in and get out". That’s probably a good basic guideline. However, I believe that the length of your posts is automatically determined by the voice of your blog, the topics you cover, your personality, and the skill with which you lay out the prose. Maybe folks hit my posts and say, "here we go again" and move on. I’m not so sure I’ll ever know. But my writing style lends itself to deeper explanations and more words, whether I’m talking about steak or branding. Ooops…this is a short post!