Thanks again to Business Lit for pointing out this loveliness.
This photo was grabbed from RyanAir’s website. Check out some of these FARES for comparison!
In case you’re unaware, RyanAir is the low cost (Southwest style) airline leader in Europe. I recently read another piece discussing Ryan’s business model where the CEO claimed that within some number of years, they’ll actually be hauling 100% of their passengers FREE! All of their revenue will come from partnerships, advertising, and co-marketing agreements. I believe they quoted that something like 40% of all people that travel on Ryan right NOW are free.
I love it. Aggressive behavior and creative thinking will make airlines work. The innovation I see on American Airlines right now is, "Which service to creatively take away next."