I helped somebody out with a blog a while ago. They liked the traffic generation aspects of "using the blog as the website" but they were skittish about:
- Posting regularly
- People commenting
Now I know…warning…red flag, etc…but we pressed forward. Fast forward to today. A comment actually came in on a post that was done a year ago. The post opened the door to be sold and for the company owner to be positioned as the expert. I connected with blog/website owner and said, "Hey here’s an opportunity to reach out and either get a new client, etc." The response was, "See, that’s why I don’t want comments on my site."
When someone isn’t ready to engage clients in a truly collaborative blog fashion…don’t push them. It will be worse than than existing Front Page ’95 site.